Netflix, Uber and so on… Since these type of companies have devoted themselves to the digital shift; business managers have kept their eyes glued to this phenomenon. This evolution towards the digital world has entangled more and more companies, large and small, and in different sectors of activity. Close-up on this trend.
Reinventing oneself through technology. This is digital transformation in a nutshell. While in theory this definition seems rather simplistic, it is very different in practice, especially when it comes to its implementation in companies. The IT experts agree, it can be a long, challenging and costly process, depending on the complexity of the project. Evyn Valayten, IT Manager at Rogers Capital, shares the same opinion. According to him, the first phase of a digital transformation begins with a strategic plan, which then leads to significant changes within an organisation.
The art of self-criticism
Before initiating a transformation of this scope, a company must have a clear and detailed approach. Evyn Valayten argues that settling on a digital transformation for the sole reason of keeping up with the general trend is not necessarily the best thing to do. Instead, the firm has the duty to engage in a self-critical assessment. “It must take the time to identify its clients’ expectations as well as those of its employees, to observe what its competitors are doing, to evaluate its strengths and weaknesses before initiating the digitalisation,” he states. However he warns that this phase does not take place without any difficulties, especially when dealing with mature companies who value the traditional methods that have already proven successful and who perceive this process as a challenge.
At Rogers Capital, this stage was not difficult to overcome. In a bid to be more innovative in this sector, FinTech, a subsidiary company of Rogers group, began by questioning the concerned people, including the employees. “We conducted surveys with several senior employees, and those who have been part of the team for a long time. The goal was to identify their difficulties so as to be able to design tailor-made solutions,” says Evyn Valayten. Following this process, Rogers Capital developed an intelligent ecosystem, where everyone has access to the files they need. This is how the RCAP Tool was born. This in-house platform gathers all applications used by everyone. The RCAP Tool was one of the first large obstacles that Rogers Capital managed to overcome in 2017. Its greatest advantage is that it is a customised solution that meets the specific needs of the employees.
Up-to-date training courses
ensure that this digital shift goes without a hitch. “To make sure that the changes take place smoothly, we held a series of in-house training courses,” explains the IT expert. These coaching sessions made it possible for employees to get acquainted with the new tools made available to them, and thus avoid a potential technological catastrophe.
The digital transformation makes it possible to face competition. “This shift is mandatory if a company wants to withstand the competition. Those who do not dare to take the next big step, run the risk of falling behind considering the speed at which technology is advancing,” warns Evyn Valayten. The digital transformation comes only with positive aspects: it allows companies to boost their productivity and use their resources wisely.