Veranda Resorts is a brand of charming hotels grouped under the hospitality activity sector of Rogers, Veranda Leisure & Hospitality. They have recently been given a fresh visual identity, based on the local way of life.
photos : vlh image bank
Recently awarded a Certificate of Excellence by TripAdvisor, the world’s largest travel website, Veranda Resorts’ properties have been given a fresh visual identity. Unveiled last March at the international tourism fair, ITB Berlin, the brand’s new image is centred around a colourful new visual universe and the tourism activities of the four hotels.
The new identity, illustrated by brightly coloured photos and lively typography, showcases the various aspects of the local lifestyle through typical and colourful moments. It invites holidaymakers to immerse themselves in the local way of life in order to get a taste of island living and the legendary Mauritian welcoming spirit.
Veranda Resorts has been in existence for thirty years and its new tag-line, Deep into Mauritius, is expressed through five concepts and experiences. Deep into the Blue conjures up a range of sea-based activities, Deep into Flavours highlights the variety of flavours and savours found in Mauritian cuisine, Deep into Culture is an introduction to the local customs of which Mauritians are so proud, Deep into Tradition gives visitors an insight into the rich and lively local traditions and Deep into Mauritius is quite simply an opportunity to feel something of the country’s soul.
The accompanying media campaign also features the brand’s hotels. It describes Veranda Pointe aux Biches Hotel’s relaxed atmosphere, stronger than ever after major refurbishment and its new four-star status as from 23 August 2015. Elsewhere, it focuses on the romantic setting and Adults Only concept of Veranda Paul & Virginie Hotel & Spa. The two hotels have also received the 2015 Hall of Fame Award, having won TripAdvisor’s Certificate of Excellence five years in a row.
As for Veranda Palmar Beach Hotel, the campaign paints a picture of the many water sport activities there, while Veranda Grand-Baie Hotel & Spa is depicted as an oasis in the heart of a seaside resort.
It all makes for exotic dream holidays, far removed from just the usual images found on picture postcards.
Based on the concept of “A day, a setting, a feeling”, Veranda Resorts’
Pop-Up Moments are simple and attractive ideas to give holidaymakers an element of surprise that adds to the relaxing atmosphere. Once a week,
hotel guests are invited to enjoy a brief, impromptu moment on the beach. Coco’lidays, for example, is an event arranged in conjunction with a local company, Coco Up, giving everyone a chance to taste fresh, undiluted coconut water.